![]() Stereotyped as dishonest, greedy, and a bit sleazy, there’s an opportunity to shift perceptions by using social media for government communications and building a personal brand that is built on transparency. We’ll level with you here… politicians don’t exactly have the greatest rep’. If you’re serious about using social media to mobilize voters, check out Nextdoor, an app that local governments use to organize town halls, educate citizens on safety issues, and engage community groups. A representative fields questions on everything from whether people in labor can run red lights (no, apparently!) to the legality of after-market steering wheels.Ĭommunicating and engaging with constituents will help establish and build credibility and trust, as long as you don’t use social media to broadcast messages and actually engage with people who follow you. ![]() The Toronto Police Traffic Service department, for example, hosts regular AMA (ask me anything) sessions on TikTok. #Inverted ♬ original sound – Toronto Police Traffic Unit ![]() Whether you focus efforts on TikTok, Twitter, Facebook, or a different platform entirely, social media will always be a solid place to keep the general public informed and updated about important issues and engage with an audience on a deeper level. Key benefits of social media in government Engage with the public ![]() Find out how leading government agencies are using social media, our top five recommended areas of opportunity, and more. Bonus: Download Hootsuite’s annual report on government social media trends. ![]()
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